
with Brian Marren, Greg Williams
Listen & Watch
In this insightful episode of the Left of Greg podcast, hosts Brian Marin and Greg Williams dive deep into Human Behavior Pattern Recognition and Analysis (HBPRA). Williams, the system's creator, clarifies that HBPRA is a scientific, evidence-based approach, intentionally distinguished from the often-misunderstood and negatively perceived term "profiling." The discussion unpacks how all humans exhibit predictable behavioral patterns, forming a unique "sociological and psychological imprint." The true power of HBPRA lies in the "analysis" phase: identifying incongruent signals against an established baseline of normal behavior, always considering the specific context. This skill allows for the prediction of dangerous events, such as mass shootings or suicides, by recognizing "breadcrumbs" of intent often missed due to a lack of proper analytical framework. Ultimately, HBPRA is presented as an intuitive, learnable skill that empowers individuals to enhance personal safety, de-escalate situations, and deny "damaged humans" the easy targets they seek.
Key Takeaways:
So, on the whole human behavior patterns—you brought up a number of issues, and I think that people follow patterns more so than they even realize. Right?
Yes.
For a number of reasons, right? So, you can get into how the brain chemistry works, how your catecholamines work, and why you do it. The simple answer is, humans are lazy, right? And we just, once we find the fastest way to work, we take it every day. Yeah, once you find the latest time I can set my alarm to go off to get everything done—"I met your new normal, baby." And if I wake up 20 minutes late one day and I still make it on time, I now have a new normal, just because it's that much easier, right? So, this pattern—and I think a lot of people can understand it—okay, yes, we all set patterns. Where's pattern recognition? When it comes to the difficult part, I think, or the complicated part—I say complicated because it's not complex; there are a set of rules we can use for the analysis portion, right?
Yes.
So, I think a lot of times, that's where people either go wrong, which is where you brought up profiling. So, Human Behavior Pattern Recognition and Analysis is a scientific term for understanding and analyzing what people do. Well, we can't call that profiling or a "profile" because people automatically say, "Oh, well, that's racial profiling," or, "That's religious profiling," or "gender profiling," whatever, just because they don't completely understand it. But you're right, from lack of understanding, because as you would say, judging someone based on the color of their skin or their religion or sexual orientation—that doesn't tell you about their behavior, which is what we care about, right? So, it's—you can't make a determination solely on one factor. That would be unscientific and one-dimensional. So, the analysis part, and this is kind of where I think your system comes into play and why it's so good. You talked about a lot of things. You talked about things being a wave and a particle, right? And so, this isn't just humans and psychology and the way we think; this is a little bit more to that. There are a lot more hard sciences, I think, involved in it. So, let's do that for just a second.
The idea is that if you choose to go against what your human behavior catecholamine group—let's say your electrochemical neurotransmitters—are telling you to do, it's hard. So, for example, if you're going to lie, your hypothalamus heats up, your episodic saliva goes away, and then you start looking inside your mouth and you'll get the "big gulp" because you don't have any more moisture in your mouth. Those cues—and I gave you two; I could give you 700—the idea is that each one of those I could testify to a jury, and the listeners at home or the people that are watching us go, "Wow, I just saw that! I've seen myself do that!" So then you have to do an analysis.
So, the comparison is this: there are other things. "I have a sore throat. I got a frog in my throat. I got those." So now what we have to do is we have to take a bandwidth of scientific certitude, and we have to say, "These are the knowns, and these are the unknowns." And we have to compare them against a baseline—a baseline for normalcy based on the exterior schema, the exterior confounds, the things that are happening in that person's life at that time and at that place are being observed. We conduct a comparison on the behavior that we're witnessing, the likely behavior we should be expecting. And guess what? If it's incongruent, we might have something. And I say "might" because this is where ML (Machine Learning) and MD (Doctor of Medicine) / KOA (Kill, Observe, Assess - likely an internal term) come in.
So, it's not unscientific; it's all science. And as a matter of fact, you're taught that anything less than three cues doesn't form a cluster. They don't coalesce, and you have to disregard that information. You have to write it down and keep on moving smartly. If the readers, if the watchers, just understood those points, they would nod their head and go, "That's something I could testify to." It's legal, it's moral, and it's ethical.
Okay, so to go back to that then, because we kind of touched on the word "profiling," but what is it? What do you think it is that people misunderstand about it? What is it?
So, here's the thing: you've heard about profiling when we talk about any threat person or anything. Why? Because I see it with people where they'll go, "Oh, they're picking up on indicators and, wow, this person's observant," and then they jump to some conclusion that's almost ridiculous. So, hurrying to an unreasonable conclusion is putting a round peg into a square hole. And not only is it unscientific, it's going to take you in spirals, they're going to cost you money, they're going to get you sued, they're going to miss the suspect. A cop spends so much time trying to make the crime fit the suspect. "I know it's Jimmy, that guy down at the beach." The idea is, let the evidence lead you to a reasonable conclusion. Don't rush to an unreasonable one.
So, if I had a shoe impression, or if I had a tool impression, or if I was looking at some other piece of evidence, we talked about fingerprint analysis—the loops, the whorls, the deltas. If I had enough of those pieces of information to bring in front of a jury to say, "This means that the person we're watching, beyond a doubt, is the Colonel Plum in the library with the musket," okay, everybody in the jury nods their head, and the judge bangs the gavel. So, why can't we do that with human behavior? Well, I've been doing it longer than any of these self-proclaimed experts in it, because what I do is I say, if you take a look at all of these things, artifacts and evidence, they support my reasonable conclusion that this behavior is going on in front of us. Now, if we compare that behavior, then I can provide you with information that this is what's likely going to happen next. And that's where I make my believers, because as we're watching—and Brian, you were one—as we're watching incidents unfold on the street, where it was a highly charged, kinetic environment with a lot of actors and a lot of bad things that are going on, we could pick the individuals out and say, "He's not my threat, she is." "This vehicle is non-threatening, but that one's likely an IED (Improvised Explosive Device)." That's what separates our program from all others: HBPRA leads to a reasonable conclusion, reinforced by artifacts and evidence.
Okay. And that's—so, yeah, again, you brought up one thing I think is important to hit on, too, is context, right? The context in which you view the situation is going to change the relevance of that observation, right?
Yep. So, the context is everything, right?
And I think that gets into the big debate or argument, and it's tough when you have a lot of career law enforcement professionals—not to bash on law enforcement or career whatever—talking about these different shootings that happen and saying, "Hey, you know, you just can't predict them. The only thing that's going to stop it," which is nuts, because it sucks, because the public looks at this person as, "You're the subject matter expert on here. If you're telling me these can't be predicted, well, then I'm scared, and I don't make good decisions when I'm scared, so I'm going to come up with probably irrational or illogical solutions to a problem like this." And so, I think the context is extremely important.
And I got one example just because it popped in my head. When I was on my honeymoon, I decided we did some camping out in Big Bear. And then, (it's called "Big Homeless Brian," yeah, own it!) and then we went to Santa Barbara for a couple of days because it's kind of like a quieter, really, really beautiful area just north of LA. (Right on the border, meth.) Yeah, so that's inland, actually. We had to drive through those areas. So, we're there, but I went there partially for the same reason I went to Big Bear—not a lot of people, right? I wanted something a little low-key. And we're there, and they're like, "Oh," and I'm like, "Hey, I'm seeing all this confetti and stuff on the street, and all these people all over the place." And so I go talk to the valet guy at the hotel, and he's like, "Oh, yeah, this is Fiesta weekend. It's our busiest weekend of the year." I'm going, "Great, brilliant planning." So, yeah.
So I'm walking down the street, and Michaela's out there recording some of the parade going by. And we're walking, and it's like noon. So, I'd already started celebrating this honeymoon, had a few drinks in me. We're walking down, headed, and there I see people watching the parade out there, selling their wares, these little things you can get. And then a guy just pushing a cart with a bunch of bags in it. Now, stop me dead in my tracks, because it was... and then I instantly, before I had processed the scene and gone, "Okay, this is not a serious situation." So then I go, "Well, I got to investigate it anyway." And I looked at it, and it was a little scruffy-looking guy, mission-focused, not looking at the parade, not looking at anyone walking by, pushing a cart that wasn't even a shopping cart. It was almost like a cart that you only get at airports—you know, the ones that come down and straight out, for your luggage. Yeah. And so it looked odd to me, and I looked on it, and it had his bags, and it had his skateboard on it, and it had a whole bunch of other stuff. So I walked around him, took a look in front of him. Yeah, he had mission focus. He was this guy, I don't know what kind of drug interaction he was on. So, he had a mental health issue. He went from a bomber, because right away, I'm "played for it." Like, it went from, "Oh, I had brothers," to "this is the bum on the street who's moving his stuff around," and that's all it was. But it's so quick. But how many people...
But you did that because you were trained to do that. So, let me quiz you now. First of all, that's an incredible analogy. That's a great one. Let me do this: if a fireman can't get through your front door, he's going to use a Halligan tool. So, he knows that he can't boot the door; he gets a tool to do it. If the cops are going to go to that same house, they're actually going to put a cable on the front and hook it to their ram and yank it off the hinges. Right? The armored guard's going to go skitter across the street. Brian, if a cop on the street is pinned down by indirect fire, direct fire, who's he going to call? He's going to call a SWAT team. If a Marine needs help, he's going to call ART (Artillery) or air assets or anything else. We all understand that. We understand when we need to go get Mom because something has gone wrong. But when it comes to human behavior, we think we're the experts, and we're afraid to concede that we need more training.
We have taken a giant, avalanchian evolutionary leap forward with communications tools and electronics and computers, and the cell phone now is more powerful than the computers that they used on a moon landing. The problem is that it's not made us smarter; it's made us socially more awkward. It's harder for us to read human signals. A mom knows which baby is hers. Okay, you know that—that's the cry associated with going poop or "I'm hungry." Those are the behaviors that we're talking about that create the bedrock. Somebody said, "Maslow's hierarchy of needs?" That doesn't help me determine who the school shooter's going to be. But when I take a look at human behavior and I analyze a repeat, then I look at that repeat and say, "If he did it 1, 2, 3, or she did it 5, 6, 7, then 8 is likely going to be the same thing." And then when I see the particles and the waves start to coalesce towards that, I can be "left of bang." So, in other words, I don't have to see the entire incident unfold. I can create an explanatory storyline that states what's likely to occur. And if the behavior I'm watching starts going down that path, then guess what? I can step in, and I can cut that fuse burning before it gets to that cartoon stick of dynamite. That's what we're talking about.
And police officers aren't trained to do this skill, nor is the TSA. We know the SPOT (Screening Passengers by Observation Techniques) program was a failure. And guess what? I'm better at it than anybody else in the world. Challenge me! Come get some! Okay? And I know how to teach it. And that was a good thing. I had 16-ounce gloves in an old factory, and guess what? I'm good at one thing in my entire life. Everything else is a failure. Look at my hair. Look at this suit. Look at my weight. Okay? But on that one thing, I can tell what humans are going to do next. And Brian, that appealed to you in your job, and you learned the skill. So what I'm saying is, you can export it. That's the difference. HBPRA isn't something that only people in an ivory tower can do. I'm a street guy. If a street guy can do it, anybody can do it. And lawyers and judges and doctors, they understand it. It's science, all science, all the time.
Right. And it brings us right back to how you broke down Human Behavior Pattern Recognition. Okay, that's very intuitive. I think a lot of people can do that, where, like I said, it comes in as the analysis. So, what current—you turn on any station, I don't care what you watch—you've got the talking heads on there. You've got different federal agencies putting out information, and people are really trying to solve different problems. How do we solve these problems of mass shooters, school shooters, what they're calling "lone wolf," all these different issues, suicide? How do we combat these issues? And I think where the water gets a little muddy is in the analysis portion, right? Because you have people come in that go, "Well, it's a white male between this age and this age, and he's going to do that." And that's great if you could just write these ten things down on this yellow pad here, and this is all I got to look for. But it's a little bit more difficult than that. But it's actually much more intuitive than that, because I might not understand those things, but I understand normal human behavior. So, I know, with those issues I brought up, how can HBPRA, if I understand that skillset, how is that going to, one, help me identify someone who's going to go into a Walmart and start killing people? And I can use that same—you're saying I can use that same skillset to identify my family member who's likely to commit suicide?
I am, I am absolutely challenging the audience, telling everybody that yes, that is true.
Well, how so? So, how does it work?
Here's the thing: if you just based that question on something as simple as congruence, anger cues are something we could codify. We could say these seven, eight, nine things are anger cues. Anger is expected in certain circumstances. If I saw a level of anger "V" (referring to a scale of anger) and down, I'm telling you one thing. Okay? If we saw that behavior, even at a distance, even through a pair of binoculars, even at a click out, that said, "Against the backdrop, it's either going to tell us, 'Wow, Dad's really mad at the kid,' or, 'That boss is really mad at that guy.'" It's going to tell us a story. If the story that we're seeing is incongruent with the signal, now we see that the baseline is in an HR director's office, and while she's in there going and pulling the file on that person, we see outside that that person is giving anger cues, and they tipped over a desk, and they threw some stuff down. They're going, and they slam the door. Well, I'm going to start hitting the buzzer because whatever that is has created a threshold. Now, this person has gone beyond that threshold, and they might be angry at Tim down there who just ran over his foot, but there's anger to a point where we're now at a decision. And that decision means I have to go in and de-escalate a little bit and find out what's going on. Now, guess who's not in on this? HR. Because she's in there, she was looking through the file, and all she heard was the door slam. So she's coming in late, so she's got to be able to take a look at those cues that she has in nanoseconds and decide, "Highly agitated male in my proxemics space. I must step behind the counter to create distance," because the gift of time equals distance.
So, wherever you are in this little vignette that I just came up with out of my head, if you know more, you will be able to do more. But if you go in and you wait until the shots are fired, then you're at "bang." And when you're at "bang," then anything that happens now is a roll of the flippin' dice, and you're all in all the time, and it's going to be chaos. It's going to be flipping pandemonium. It's going to be pandemonium. It was a shout-out for Jones, he used to say that all the time. But the idea is, Brian, if we can give people the gift of time and distance by telling them one thing, just an anger cue in this situation could do this.
Now add to that the other lunch boom, now we've got, instead of domains, we've got the seven-step terror planning cycle. Both of the people that you were bringing up this weekend—it was a series of horrific shootings over the weekend, one in Dayton and one in El Paso, Texas, rather. Both left a trail of breadcrumbs behind, saying, "Look at me, I'm a damaged human being. I'm going to act out." People missed them. They didn't put the breadcrumbs together. Why? Because they did the human behavior and pattern recognition, but they didn't do the analysis. Therefore, the information was dusty on a shelf and didn't do anything. Did they conduct surveillance of those locations? Yes, both of the people were familiar with it. Our school shooter shooting schools up—yeah, you know why? Because we're familiar with it. They spend so much time there, they know that they're going to have a captive audience. Why do you think the Aurora shooting was a palpable target? Because I know that people are going to be sitting down in the dark, and it's easy to throw in a distraction device and start shooting.
So now we've got a different lens. So I go to training, and I learn human behavior. Then I learn pattern recognition analysis through a lens of seven-step. Then I learned context and relevance. Now I've got three things that I can use. And then somebody comes up and they tell me, I'm grabbing something off my desk, I have to be able to take the knowns and the unknowns and line them up against the baseline and come up with big artifacts and evidence in support of a reasonable conclusion. And then a person says, "Okay, well, what are the rules of evidence?" All of those particulates come together for a trained person in nanoseconds. Your brain already wants to make those connections. That's why word searches and "Where's Waldo?" are so exciting to people. We want to repeat that. You said it at the very beginning of the broadcast: "When I do something fun, my prefrontal cortex, my limbic system, they work together and go, 'That was really cool!' Boom, boom, boom, dopamine. I want to repeat that behavior."
So then when I drive by, let's say I love Thanksgiving, I drive by and I see a turkey on a billboard on the highway, immediately I start to salivate. My brain chemistry is already saying, "Turkey, good." Okay. You get that same thing if you go to the gym all the time. I'm back at the gym, slow-moving. You get what I'm saying? I'm not full speed at the gym, but my clothes are a little looser, and guess what? I get the same excitement from my hand that I do from the gym. So if I want to lose more weight, I better find that electrochemical neurotransmitter that gives me that release. And guess what? When I run more, I miss it. So I do things I like when I run: I read and I listen to music. Okay? I think about that next lessons learned. And so now when I don't run, guess what? My brain gives me the guilty signal. It starts feeding me music, and I go, "Why am I hearing that song? Oh, I haven't run yet this morning." You get what I'm trying to say? You really work out all of that. That's dancing. They trained that. Well, they end this thing with patterns, which we have people call "habit," which is just simply a pattern. Behavior is so—if you do, you're talking about positive habits that people do, once you start doing it, the more you do it, the harder it is not to do it. It actually becomes difficult to no longer do it. Same thing with people like, "Oh, you're always getting up at 5:00 AM to work out. You must be super motivating." No, I hate going to the gym. I go, I go, but I have to go. I have to go. And if I wait until the end of the day, I'll make up an excuse. But if I get up first thing in the morning, I got no excuses. I have to get right to just building a habit.
So, wait a minute, now you touched on something, Brian, that I want to link. We were talking about suicidal behavior before. Now we know that in certain humans, a baseline maneuver that might draw one's attention is cutting, because cutting is something I can own. I can own that feeling. I do the cutting. It's like I was talking about my brother-in-law Craig the other day, and he's a member of a motorcycle gang, and it's funny because he's a loner. He's the least likely person that you'd ever see leading a club, doing anything. You go, "Well, how can he be a member of this large group?" It gives him the anonymity. He's a member of the group, but nobody talks to him because he's wearing a full-face helmet all the time. So when you take a look at that specific behavior of cutting, why do I repeat cutting? Because I was in control, and I love the way it feels after I cut. I cut because that pain goes away. I control how much pain. I control the local pain. I can control how long it lasts. And guess what? Negative attention is attention nonetheless.
So, what we can do is the same cues that you use to make you work out and be in great shape and can run marathons and stuff, I can use to be a violent, dangerous felon. Do you get what I'm trying to say? So, it's a different side of that same coin, right? Behavior and pattern recognition analysis can be used for good to determine a bad person's level of control, a person that's likely to do suicide, a pedophile that's going after your kid. It can be used for all those things. Why? Because it looks for incongruent signals in the baseline of a specific human.
And that's why you asked about the racial profiling. Okay, we got to follow this guy because he's black. What logic is behind that? So, somebody tells me, you know, when I was teaching at the FBI National Academy—and I won't tell you the people—but they came up, and I was in disguise during the training, and they came up to me and they said, "So, you're Jewish?" And I said, "No, I'm Arabic, and I heard what you guys said about Muslims." And they were like, "Oh my gosh, that's so hard." Listen, if you're not going to say it out in public in front of everybody else, yourself and change your behavior. Because what you're doing is you're looking down this lens and saying, "Oh, I see, so that Muslim person was a terrorist, that black person was a shoplifter, the Chinese woman was a bad driver." What that is is that's a stereotypical mold that you learned from cartoons or books or people or bad parenting or whatever that you learned, and you're applying it non-scientifically to evidence that's in front of you. Look at the evidence! This person's good or they're bad.
They should be here at night. I see a person jogging at night with a dog. They're checking their watch, they're doing everything right. I flip the Skycar over, and I follow the guy for a while. I get a surveillance unit on him. As soon as he's out of sight, he ties off the dog, goes in the back window, is a burglar. He's putting his stuff in the alley. Then he goes and he runs with his dog until he gets his car, goes back and picks up the stuff. He showed you enough to make you calm down, and then he went over and burgled. Why was it important? Who runs with their dog at 2:30 in the morning? Everybody's getting out of the bar or doing this. So, when incongruent information is visible or available, you can draw reasonable conclusions that it's either "most likely," which means I don't have to watch it anymore, or "most dangerous," which means I have to dial down a little bit. And guess what? A leopard can't change its spots. So people over time, they might quit smoking, but they're not going to lose the craving. You get what I'm saying? So, these people like the Dayton shooter, getting thrown out of school for the same damaged human tricks—okay, that should have been a warning signal for the rest of his life, not saying, "Oh, he's much better now." Yet people can be cured. I'm not saying that there's not a way to hurt it. But what I'm saying is that person continued that downward spiral, Nine Inch Nails, and somebody should have seen it. Everybody pays when you don't say what you see.
Right. And one of the things you keep mentioning, I think it's good to tie it back. The analysis is, when you talk about incongruence, I think that's what a lot of people miss. So, there's always this analysis, of course, after these events, and then it continues at the next one, and it continues after the next shooting. And everyone's got to put their two cents in and say, "Well, he's this," and, you know, there's what obviously angers me bitterly when they say, "There's no way to tell this stuff is going to happen," because it's simply not true. But I know that from experience, from learning and trying to see things, and then to produce correct predictive analysis to where you're right so many more times than you're wrong, and that's all it really comes down to. And I think that that's the issue because we've had other podcasts on it, so folks can always listen to what we talked about motive. But that gets really roped in there of what—because, like we said, people fear what we don't understand, so everyone's, "Well, why would they want to do this? Well, why?" And then that goes down a rabbit hole of whether they were, "Hey, they had a horrible upbringing and were abused as a child and they're acting out," or "they were motivated by literature they read online, and we need to shut that down."
Exactly what I was trying to talk about, Brian. Let's compare this to an analogy near and dear to my heart. You know, Shelley and I had the ranch for 13 years. It was a great thing to come back from being deployed forward and be able to take people on horse rides, jeep tours, raft trips. So, we have this one trail that goes up to what we call the Supper Canyon. It's a very winding turn, and what we'd surprise everybody is it was a way to hike in, and we'd have their dinner waiting for them. And it's all strenuous ride out there and a guy playing a guitar and stuff. So, it was really a mind-screw, but it was wonderful, right?
But this ride was—it was a ride where you had to be on a horse, man. And we didn't have no dude string. So, if you didn't understand horse behavior, for example, if you're going down the trail and you've got a big steep wall on your right-hand side, and the trail is about a foot wide, and on your left, you've got some scree, and it drops off into a canyon, if you go down there, you're likely to die. You're definitely seriously injured. The horse will probably have to be put down, and you're going to at least be in the emergency and most likely die. So, what the horse is going to do on that trail is, a horse is going to walk as close to the edge as possible because the horse needs to see. It needs to measure the edge. You might as well get used to it. That horse isn't going to walk over to the right where it can't see that edge because it always thinks that there's a pterodactyl or a T-Rex or something coming for it. That's why when your hat blows off, the horse rears. Yeah, because it's going, "Eh, something's going to come," because horses were predated forever, right?
So, what I would see is these riders telling me that they're experienced, they tighten that arena. It's coming up in the mouth, and the next thing they're on the mane, and they're trying to steer that horse. Well, what's that horse want to do the whole time? It wants to step to the ledge. Why am I telling you that story? One, you can't fight what's going to happen in human behavior. Just got to go with it. And if you learn it, then you can anticipate, not be excited by it when it happens. And the other thing is, if one of them horses isn't doing that, you got something wrong with that horse, and he's about to throw you or kick you. So, why can't we apply that country's standard to a human being? This human being's behavior is incongruent.
Look, there are a lot of people online spouting hate, and "haters go away" people, people throughout history who are going to do history. And, you know what, they don't blame religion, or religion says, "Thou shalt not kill." And guess what? When we take a look at the Quran, it says, "If you kill one of us, you kill all of us." So, don't do it. So, every message that they want, they'll find something. Like in this broadcast, there's going to be somebody saying, "Oh, he said this, and he meant that." Don't put words into my mouth. What I'm telling you is, we all set patterns, and we can read those patterns over time, and even in nanoseconds, and determine what's likely going to happen next. And if we go down a certain path, we can nip it in the bud and use this imaginary pair of scissors and stop where we're going, or we can leave it alone because it's not going to impact anybody. And guess what? That de-escalation portion of HBPRA is critical, because, you know, you see bad things happen. There was a video on this weekend that one of the readers or one of our frequent listeners sent in about the female getting arrested in some small town. Yeah, for the vehicle damage. And, oh my gosh, the response was so incongruent with what's normal. That's what people put on the news to turn our stomachs and to get our head space. I'm telling you, each one of these incidents can be predicted if you apply the lenses of HBPRA 6573 (likely referring to specific internal methods/frameworks). When we're taking a look at it, when we look at SPEQ (Situation, People, Environment, Question) and we look at SPIER (Sense, Perceive, Interpret, Evaluate, Respond) —all the stuff that you learn, that you're trying to do, are going to help you no matter what environment you're likely to go into.
Right. And I think I kind of want to almost like demystify it a little bit. I know we always try to do that, right? So, a lot of these guys who do this or write books or come on and do the shows, and it's like, you know, they try to make it like it's some super high-level, super secret, "big brain" stuff. Like, no, it's not. It's intuitive. You just said it right there. I can walk out my door, look around, or go to my kids' school, or go to the Walmart, go to the grocery store, and go, "Hey, incongruence." Okay, am I seeing any incongruent signals? Meaning, yes, what's wrong with this picture? Is there something here that shouldn't be here, or is there something not here that should be here?
Right, precisely.
Walk into that bank door, and you don't see anyone standing there, and something smells a little funny. Yeah, you might have just walked into that armed robbery. But that's no ATM. That's that. Yeah. So, it's all, I think, just looking for that incongruence. Because what I like about what you've developed is that it's intuitive, right? So, I don't have to be, I don't have to be a "big brain, super smart person" to get it. And two, my life experiences that I've already had have already likely given me the file folders necessary. I just have to learn how to articulate it. It would really just observe it and go, "Hey, wait a minute, this looks a little funny. I don't understand why this person is standing there," and just taking that extra second, you know, it's that, you know, you're in the park and that's what, you know, the photos also around the girl around the block. Hey, walk an extra second. You're right on. And that can get difficult to do just with everyone's lives and how busy we are, and we're always looking at our phones, and we get overwhelmed, and we can't pay.
Oh, no, because if what you're trying to tell me there is, you're trying to say you want to be the first person at the homicide. You're going to be the first person, and you're going to record your own. Listen, how much of a hurry are you going to be in? Are you going to be in such a hurry that you're going to forget to check your parachute and going to forget your rope, you're going to forget your... I think that's a better, and I think that's a better takeaway out of all of these shootings, all of these events that occur, than anything that any politician or pundit or ideologue wants to get on there and spout, no matter what side of the aisle you're on. The takeaway is that, okay, look, you can observe these things. So, one, people—there's some law enforcement professionals that I'm very unhappy with because they're going on there saying, "You can't predict these things," which is—that's not true. But you can't—they can't, and they don't want to say that, but it's not their job. So, we got a badge. It's not their job to be out there doing like that. That's not what they're hired to do. That's not even in their job description. Do they, "Hey, you're going to go pits?" No, it takes every one of us. It's your personal security. It's your personal responsibility.
And I think, just like what I was getting through what you said, is that, you know, "Hey, what is it worth to you?" Are you in that much of a hurry for whatever it is that you're doing right now that it's worth your life? Because that's what it is. I mean, almost no one wants to kill you. More likely, you're actually more likely to kill yourself than have everyone make them a victim of a homicide. You know, I think suicide is the number 10 leading cause of death in the U.S. The loss is usually heart disease and a whole bunch of other medical issues. So, but in the event that these things happen, you can walk into it. You can be... Well, we don't want people to do is don't be a contributing factor to your homicide.
To that point, to that point, another prediction from the big guy: we are going to see a lot of people injured or killed fleeing from a scene that they think is in progress because they haven't gotten the training, but they certainly have the news that's flattened it down our throat every day. And so you're going to be in a mall, and, you know what, somebody's going to drop a tray at the restaurant, and somebody's going to go, "Gun!" And then everybody's going to stampede, and they're going to run over little Jimmy. People pull out and start shooting. Training. Well, and here's the other thing: if you pull out a gat (gun) and you're standing in front of me, and I don't know who you are, and I just waving around a gun—something right there. No, that's the other part of that. That's going to be a dangerous situation. You're not going to solve this situation by getting more violent. What you got to do is harden another target. You're putting up more balustrades and putting all these, you know, restricted entries and stuff where they're going to find out if somebody needs CPR, and they're going to die because they couldn't get through. One of the shootings, you remember, in Virginia Beach, the big problem that they had is they couldn't—the emergency services couldn't get in. The key card. Yeah, they had to wait for them. Listen, there's too much security sometimes.
What you got to do is you've got to have a cordon of cognition. You have to be able to read the environment and say, "I'm not going to the mall today because it feels hinky." There is a reason for that hinky feeling. There's a reason the cop gets that, you know, hackles and butterflies in her stomach for an actor. Go to training and find out what those are, because I can tell you every one of them. And then use those, Brian, when you analyze that restaurant, when you analyze that parking spot, so you can be safer. You can be a harder target. Right? And then the other thing is these guys got to get out of their car and go into the thing. And people are talking about time and how many shots are fired and everything else. I don't know, if I see a guy with a bazooka heading into the Dairy Queen, I'm running. Or I'm going to call somebody, or I'm going to do something about it. There are heroes out there every day, and those are the heroes that say something. A police officer would come to your house seventy times for nothing than at one time for somebody being dead. So, use those systems that are out there. Use these. Assess what you're seeing and do something about it. People are just doing this the whole time, engrossed in self and not paying attention today.
And we always say it's personal responsibility because I think it's—you're responsible. I think it was either an El Paso—I don't know what shooting it was over the weekend, but I did. I think it was that the police were there and had shot the guy, I think, within a minute.
That's Dayton. Dayton's amazing. Within a minute. Like, that's—that's what we pay for. That's what their job is, right? They can't be on every street corner, and you don't want police on every street corner coming in and looking in your house. Yeah, and all my civil liberties in this country. And so, it's on everyone's personal responsibility, I think, to go, "What? How can I contribute? What can I contribute to my community, my family?" Start there. Start with yourself. You make yourself and your family safer. Well, you then just increase the overall security awareness of everyone you encounter. And it takes almost nothing and very little time.
You know that. Another prediction for you, Brian: the shooter in Dayton, his sister was one of the victims. And, yeah, listen, we're not making light of any victims. These are horrible incidents. What we're saying is, we can be better than this as a country, and as a human being, you have the obligation to be better and not allow this to happen. I'll take you back to Whitman, the Texas tower shooting. He killed his mom before he went out and killed everybody else. If you think that this shooter accidentally killed his sister, no, he wanted to leave a legacy behind. He didn't want her saying, "Oh, my brother crapped in his pants." And he used to write stuff on the walls. Adam Lanza killed his mom before he went. Yeah, that's like emotions. These are things you can see if you look for them.
And that was—that was the other thing that the police officer there, the chief of police or whatever, came out and said, "Yeah, well, you know, we can't—we don't know why he'd want to shoot his own sister." And I'm like, "I could think of a dozen right now off the top of my head." "I loved her. I loved my sister. I can't have somebody telling my story."
Left of bang. Take a look at Cho. Cho had to die. Cho's message, Virginia Tech, wouldn't have—it would have been meaningless had he not died at the scene. All right. So, opposed that to the Aurora theater shooting. He had to get caught because had he not been caught, he couldn't tell his message. So, the psychology of the offender at "bang" and right after "bang," it's intent; it's not motive. So, stop looking for it. But "left of bang," they left cues. You think this kid in El Paso didn't spout hate to everybody? You think that there weren't messages? In one day, you remember the Chrysler plant, the U.S. Army at Bragg, "Bragg for Pride?" Yeah, when he was driving around, he would tell all of the soldiers that were with him, "One day, I'm going to pull the seven-ton up on the curb, and I'm going to drive down these people. One day, I'm going to show up and during PT, I'm going to gun down everybody." And what did he do? He did exactly that. It's the same boat here. These are pre-event indications. They just don't know what to do with that part that comes down with Pattern Recognition Analysis.
It's the same thing that young, I can't remember his name, actor years ago, who committed suicide, and, you know, everyone's on set. He's going, "One of these days, I'm just going to..." He kept, you know, just listening, pointing my finger to my head like a gun motion. And how did he end up killing himself? Exactly the way he described it. Exactly where he showed it. So, hindsight is 20/20. Volunteers, if you slow down time—first of all, you can't save time, okay? You can slow it down and you can speed it up. And your ability to take a look at a situation and just gain a few seconds while an event is in progress, while it's developing, can save a lot of lives. And that's what I'm all about.
People are going to die. Guns are going to be around. There were school shootings since there were guns and there were schools. And before that, guess what? There were school stabbings, and before that, there were school clubbings. Okay, those type of things aren't going to end because there's always going to be a broken human at the end of that club. But what we can do is we can deny them terrain. Snipers need terrain. So if I obscure it with smoke, I'm denying that sniper terrain. If I'm shooting back at a dead sniper and not giving them a clear target picture, and his spotter can't see me because I'm moving and I'm using cover and concealment, I'm denying him terrain. If I cordon off that street and now start the search for him, he's got to start worrying. That's what we have to do to these damaged humans. We have to deny them the terrain, and the terrain they want—they want schools, they want malls, they want theaters where they've got a captive audience and a lot of people doing what? Shopping and not paying attention. There were thousands of people in that Walmart, and you, Brian, and I, and Shelley were in that Walmart. That's where we were buying our props for the courses that we did down for JPL El Paso several times. U of L packed lunch. Do we like that? That's a little shout-out to Joe Weber. He's a beautiful man. And Tim, they're all from Dayton. We're feeling your pain, Dayton. We're feeling—yeah, I mean.
And so I guess, what—you know, what can someone do right now? All right, I'm listening to this podcast, and you guys are talking about this human behavior stuff, you know, what can I do right now? When this thing is over, and I take these headphones off, or I turn off YouTube, or whatever, I walk away from my computer, how do I do it? What can I do right now with no, with no training, just listening? How do I do this?
Okay, so first, I'll give you the answer that's going to sound horrible because it's going to sound self-serving. The idea is, get thee to the website because there's a bunch of challenges and ideas on the website. There are podcasts like these that can train your brain. There are also "lessons learned" that go a long way around the house, but they train your brain, they get you thinking along these lines. That's critical. Call us. We'll come and train your folks up. If you don't have the money, we won't charge anything. If you've got the money, we're going to charge you a lot of money to come there, but it's going to make you smart. It's going to make you smart and hard and fast. It's going to harden your facility, and it's going to soften your heart, and it's going to open your eyes.
But if nothing else, if there's absolutely nothing else, and you decide, "I'm not going to do anything. I want to improve myself, but I don't want to take the steps or pay any money to do it," you know what? There are a lot of great books that are out there. The way that you learn about other humans is studying stuff like sociology and psychology because then you understand what incongruent human behavior looks like. If you don't want to invest that much time, just don't go out of your house. Face, oh, gosh, a mushroom. I cannot imagine that if somebody out there had a problem like this, that they wouldn't want to solve it. That's why we're going out there, and we're yelling at the NRA, and we're getting politicians. And I'm saying this, "Human, heal thyself!" Go out there and get the training that you need, whether that's training inside, which is what we do, or training outside, like martial arts or shooting skills, or whatever you think is going to make you a harder target.
And guess what? Compassion allows you to read other humans' emotions. So being able to look around and have empathy for other human beings means you're looking at them. And by looking at them, guess what? You're likely to sense when something is wrong. You can't sense that on a phone. There's no gosh-damn app to do that. And that's why in-person training is so expensive, and that's why people turn away. They're going, "Wow, that's a lot of money." Yeah, well, you know what? You got to figure out where that pony (money) is going to come from. You're definitely going to pay one way or the other, so I'd rather pay upfront to prevent it. But yeah, I mean, and you went over some great stuff: incongruence, what's the most likely, what's the most dangerous course of action from what I'm observing right now. That's why I tell people, "Look, does the emotion fit the event? What's likely? What isn't? What am I trying?" So then take yourself out of that event, because if you get cues that something is different today, and it's not a holiday, and you can't easily explain what that is, then that's denial, baby. Take yourself out of that situation. Put yourself back in the car seat and go, "Well, yeah, you go to a different McDonald's."
No, exactly, right? Exactly. Well, that's all I've got, so I think we can—it's a good point to kind of bring it in on. So, if anyone wants more information, obviously, you can go to the website, arcadiacolorado.com. Subscribe to this YouTube channel if you're watching on here. Hit that subscribe button, like the video, share. Questions and comments are always, always welcome. So, I think we want to do another podcast in the future shortly here where we kind of pick apart a specific case study or stuff. I've got some suggestions from some of the listeners and stuff that people want to hear about. We'll figure it out and do one on that. But again, if anyone wants any more information, please, website, follow us on Facebook, Instagram, Twitter, all that stuff. We're on everywhere, trying to get the message out. So, please share with your friends and be safe.
So, quick shout-outs: Brian, congratulations on your wedding. I'm so proud of you. Thank you. Wonderful next phase of your life. Quick shout-out to Teach. Teach, with a little "Jawbreaker." That's our call sign right now. "Jawbreaker Actual." So, we love you, Teach. Do great things. And real quick, Chris Gideons came back up on the net. Chris, contact us. Yeah, thanks for all that you've done for our freedom. Thanks. Don't be out there. All right, thanks, everyone.